GOURMET BURGER - CASE STUDY (AI-Generated AD)

Role: Creative Director, Designer, Motion Artist
Tools Used: MidJourney, RunwayML, NoteGPT, Adobe Creative Suite

Project Overview

Gourmet burger is an advertising concept where the heart of the experience lies in fresh ingredients, rustic charm, and indulgent flavors. The goal of this ad was to create a feel-good, cinematic 40-second spot that celebrates the essence of making a fresh gourmet burger.

OBJECtive

  • Showcase Ranch Bite’s craft and quality in an engaging, storytelling format.

  • Combine AI-powered creativity with traditional design skills to produce a professional-level advertisement.

  • Experiment with a full workflow: concept → script → visuals → motion → voice-over → final cut.

PROCESS

1. Concept & Storytelling

  • Built the narrative around the joy of crafting a burger — from farm-fresh ingredients to the sizzling grill.

  • Wrote a warm, feel-good voiceover script highlighting the sensory experience of gourmet food.

2. Visual Development

  • MidJourney used to generate retro-inspired, rustic visuals (ingredients, atmosphere, textures).

  • Extra shot added: cheese and fresh buns from a clay oven for authenticity.

3. Motion Design

  • RunwayML is employed to animate and bring static AI images to life with smooth transitions.

  • Balanced lighting, tone, and textures to create a cinematic flow.

4. Audio & Finishing

  • NoteGPT voice-over layered with background music for an uplifting feel.

  • Edited and polished in Adobe Creative Suite for pacing and final refinement.

KEY TAKEAWAYS

  • AI + Creativity can build real advertising experiences, not just experiments.

  • Strong storytelling and emotional tone still drive the success of AI-generated work.

  • This project demonstrates how I blend generative AI tools with design expertise to deliver impactful marketing visuals.