Portfolio Case Study — SOLIX AI-Generated Ad

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Overview

SOLIX is a fictional smart lighting brand I conceptualized to explore Generative AI-powered advertising. The goal was to design a 30-second promotional video that blends cinematic visuals with modern, tech-driven branding, while learning how to integrate RunwayML video generation with Adobe After Effects motion graphics.

Concept

  • Brand Positioning: Sleek, futuristic, and eco-conscious smart lighting.

  • Target Audience: Homeowners and tech enthusiasts seeking style + sustainability.

  • Tone & Style: Minimalist, cinematic, and product-focused, with a hint of luxury.

  • Core Message: “Smart light. Smarter living.”

Process

Step 1: Ideation & Scriptwriting

  • Defined brand story and ad flow in 4 key scenes:

    1. Lifestyle Context — Modern home interior shot

    2. Product Reveal — Close-up of SOLIX light turning on

    3. Features Showcase — AI-driven control & eco-friendly tech

    4. Call-to-Action — Branding + slogan

Step 2: Visual Creation in Runway ML

  • Used Gen-4 text to Video, Video to Video for cinematic home and product shots.

  • Applied Camera Movement Prompts for a smooth, premium feel.

  • Generated multiple versions to choose the most realistic clips.

Step 3: Motion Graphics in After Effects

  • Imported Runway footage into AE.

  • Added animated typography, product highlights, and logo animation.

Step 4: Audio Selection

  • Chose a royalty-free track from Pixabay matching the modern tech vibe.

  • Synced music beats with transitions for a dynamic flow.

Step 5: Final Export

  • Rendered in 1080p for web and portfolio use.

  • Optimized file size for social platforms.

Challenges

  • Ensuring RunwayML output looked photorealistic while maintaining brand consistency.

  • Prompt Engineering for Accuracy: Crafting the right prompts in Runway ML to generate the most accurate and realistic visuals was a key challenge. I had to balance descriptive detail (camera angles, lighting, mood) with concise direction so the AI understood the vision without overcomplicating the results. This required multiple iterations and fine-tuning of keywords to achieve the desired cinematic look..

Outcome

  • A visually compelling 30-second ad demonstrating the power of Generative AI + Motion Design.

  • Showcases my ability to:

    • Conceptualize fictional brands.

    • Integrate AI tools into creative workflows.

    • Deliver polished, portfolio-ready motion design.